lunes, agosto 14, 2006


The scientific and business community are still struggling to understand the global public rejection of genetically engineered (GE) foods, and with the growing discourse around the risks and disruptive impacts of nanotechnology, many are becoming increasingly worried that history is about to repeat itself. There is a blossoming of reports and conferences that explore 'From bio to nano' and how governments can avoid 'fighting the last war'. PR consultancies and think-tanks are doing a roaring trade in communications advice and 'upstream engagement' tools to minimize the risk of backlash. However, it is becoming clear that virtually all of the issues that have made GE food so controversial are also present with nanotechnology. The only real question that remains for executives and politicians worried about a nano backlash is? when?

In some ways, the outrage over GE was the accumulated and unexpressed outrage over the role of industrial agriculture and chemical companies in our lives for the past fifty years. It was a gut-level reaction that the industrial experiment had gone far enough. When pesticides were first introduced, it was done with little or no knowledge by the general public of the negative effects, and it was done when the modern environmental and consumer movements had yet to develop. However, 40 years after Rachael Carson wrote 'Silent Spring', after 4 decades of creeping revelations about the health and environmental impacts of industrial agriculture, after 4 decades of increasing public skepticism about the impacts of science, the public was not willing to idly accept the next major technological experiment with the environment and with their health.

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