The Prop 37 Phenomenon on Facebook

To read the whole article: http://www.organicconsumers.org/articles/article_26531.cfm

By Ali Partovi 
"Over the past two weeks, I've been involved in a Facebook ad campaign whose results are astonishing. It's a political campaign supporting California's Proposition 37. Our Facebook sales rep was ecstatic when she first saw the numbers. She'd never seen anything like it in her career."